Acquisition
Ads and content bring the right people in, with the message, offer and event tracking aligned from the start.
Revenue systems for paid-lead businesses
Worldwide delivery · U.S. and GCC overlap
Your lead problem might not be traffic.
It's what happens after the click.
I connect ads, funnels, CRM, WhatsApp follow-up and tracking so more of the attention you already paid for becomes booked conversations and revenue.
$21M+agency environment supported
5-figurecreator launches supported
Millionsof organic content views
Full-stackfrom ad click to CRM
The work behind the work
One operator across the whole revenue path.
Most businesses do not need another isolated tactic. They need the handoffs between acquisition, sales and operations to stop leaking.
Capture
Landing pages, forms and lead data are structured so intent survives the handoff into your systems.
Follow-up
CRM routing, qualification and WhatsApp or email sequences turn speed and consistency into an operating advantage.
Intelligence
Attribution and reporting show which leads become conversations, appointments and collected revenue, not just clicks.
Ad / content→Funnel→CRM→Follow-up→Revenue
Selected work
Proof from the backend.
Strategy is useful. Systems that survive contact with real leads, real teams and real ad spend are better.
Backend infrastructure
Scaled.llc / Vertz Consulting
01
Clean lead data. Reliable attribution. No backend guesswork.
Inside a performance agency operating at $21M+ in reported client-revenue scale, I helped repair the infrastructure connecting Facebook campaigns, lead forms, tracking, Close CRM and the sales team.
100%API acceptance after phone normalization
3client pixels connected through CAPI
11+Zapier workflows audited for migration
What was breaking
- Lead records rejected by the CRM
- Duplicate and inconsistent records
- Blind or incomplete server-side attribution
- No clean qualified-lead routing
What I built
- Facebook Lead Ads → Close CRM pipelines
- E.164 formatting and deduplication logic
- CAPI, RedTrack and qualification mapping
- Budget filters and Slack sales alerts
$21M+ describes the agency's reported client-revenue environment, not revenue attributed to my work.
02
Within Nutrition
Turning a trusted audience into a working revenue backend.
For a health creator with roughly 300K followers, I built and supported the email funnel, launch campaigns, high-ticket VSL, checkout flow and follow-up, alongside content that generated millions of organic views.
5-figurelaunches supported
03
Mashdemy
Building the operating system around paid education leads.
I've worked across market research, Meta acquisition, landing pages, tracking, WhatsApp sales, CRM segmentation, payment flow and commercial reporting for a GCC tutoring business.
Ad → cashjourney designed and instrumented
04
GCC executive coaching
A complete backend plan for an approximately $16,000 high-ticket offer.
The offer had already sold, but its delivery into the inbox and sales journey was fragile. I identified DNS authentication failures, designed a 90-day deliverability repair plan and architected the VSL, application, nurture, sales-call, WhatsApp and post-call follow-up system.
This engagement demonstrates diagnosis and architecture. No implementation outcome is claimed where one was not confirmed.
More client-side proof
The names are clickable. The working relationship is visible.
Selected proof from calls, briefs and hiring conversations. Audience and company scale belong to each client. I only claim the work I personally handled.
05
Ad creative agency
LifeLike Media
I worked directly with founder Paul Kennedy on YouTube scripts, short-form content and creative strategy. Their public client roster gives context to the level of agency I was supporting. It is not a claim that every displayed brand was my client.
Visit LifeLike Media
06
Creator funnel architecture
Jake Hughes
I mapped the backend funnel around a large organic audience, including lead capture, VSL flow, qualification, nurture and the path into a coaching or affiliate offer.
View Jake's Instagram
07
VSL and social content
Personal Brand Launch
Ava Yuergens hired me for copywriting after reviewing my work. I supported the team with VSL development and content writing for its creator-led marketing operation.
View Personal Brand Launch
Additional engagements
LavifemOscar Garcia
The flagship engagement
30-Day Lead-to-Close Revenue System
A focused diagnostic and implementation sprint for businesses already generating demand but losing too much of it between the lead and the sale.
Find the leak
We map the journey from first click to collected cash, then quantify where leads, time or attribution disappear.
Build the fix
I connect the funnel, CRM, messages, qualification and tracking around the highest-value bottleneck first.
Make it reliable
The system is tested, monitored and documented, with clear ownership, failure alerts and a human handoff.
Improve the number
We track response, booking, show and close rates, then optimize the part constraining revenue.
Depending on the bottleneck, the build can include
Funnel auditCRM routingLead qualificationWhatsApp follow-upNo-show recoveryLead reactivationCAPI & attributionDashboardsSOPs & training
Good fit
You have demand. The backend is the constraint.
This is likely for you if…
- You generate 50-100+ leads a month
- You sell a proven high-value offer
- Follow-up is slow, manual or inconsistent
- Your CRM and attribution are hard to trust
- You want one owner across the handoffs
Probably not yet if…
- You are still searching for product-market fit
- You have no consistent source of leads
- You need a guaranteed revenue promise
- Your team cannot fulfil additional sales
- You only want the cheapest tool setup
About Sully
Doctor in training. Systems thinker by nature. Revenue operator by experience.
I'm Sultan Mashood. Sully to almost everyone. I'm based in Bahrain and finishing medical school while building the systems behind creators, educators, agencies and service businesses.
Medicine trained me to look past symptoms and find the actual failure point. That is also how I approach growth: diagnose the whole journey, prioritize what matters commercially, and build a system the team can actually operate.
CloseGoHighLeveln8nMakeZapierMetaWATIKlaviyoRedTrack
Start with the leak
Already generating leads but unsure where the revenue disappears?
Send me the offer, funnel or job brief. I'll tell you where I'd start and whether I'm the right person to help.
Email SullyNo generic discovery funnel. A real reply from me.